BongoBeat Plastic Heroes: Escape The Lower End

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Ralph Alfonso
Bongo Beat Records
2049 Melrose Ave.
Montreal, Quebec
H4A 2R6

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Plastic Heroes: Escape The Lower End Available in stores:
CANADA July, 2008
USA: July, 2008
GERMANY: July 2008
UK: July, 2008
OTHER: tba

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UPC: 7-7700-01993-2-3
Catalog number: BB 1993-2


CANADA: This CD is distributed by Outside Music, Toronto.
USA: This CD is distributed by Burnside Distribution, Portland, Oregon.
UK: Pinnacle
GERMANY: New Music Distribution
OTHER: Burnside Export Service

Artist Websites:
1 Lover Boy
2 Every Day (Is For You)
3 All These Scenes
4 Flying (ITN)
5 Mary B!
6 Fame By Proxy
7 Television (Sucks Me In)
8 Plastic Heroes
9 Got Good Real Fast
10 The Boy
11 Fifteen Years
12 Whispering (ITN)

  • "Plastic Heroes are the spirit of London rock 'n' roll!" - NEW YORK WASTE, NYC
  • "...gloriously upbeat, feel-good shot of uber-energy... the purest epitome of the type of popular music that should be rife in the charts… this trio are truly awesome.' - KIDJUXTA MAGAZINE


"an explosion of Bowie- esque guitars and punk posturing…poppy backing vocals puncturing raw thrashing melodies that are part Iggy Pop and part Blondie… if I were producing Top Of The Pops I would be playing bands such as Plastic Heroes to spice up the show, not dragging on the judges from Fame Academy"

Based in London, England, Plastic Heroes combine the raw power of Iggy Pop in the wreckage of late 70s Berlin with the combustion of 'White Album'-era Beatles and deliver it with unfiltered cool. Escape The Lower End is the sound of New York rocking, London dancing and Paris burning in the Spring. Plastic Heroes are the devastating musical competition that makes other bands quit and take up jobs in banking. Comprising Parisian Marc Olivier (vocals/guitar), Simon Nelson (bass/backing vox) and Racer X (drums), the Plastic Heroes are a shocking cocktail of stylish New Wave Rock with a twist of lurid French Pop.

Formed in 2002, the band quickly earned a reputation for compulsive live shows that swaggered with wit, energy and a fistful of hook-drenched songs. On the strength of these shows and their first EP produced by Gordon Raphael (The Strokes), they were flown to New York by Sami Yaffa (New York Dolls, Hanoi Rocks) to perform a series of jam-packed shows with his band, Madjuana. The shows were such a success that NYC has become the band's second home.

Since then the band has also performed on numerous stages across London, from the weirdest to the coolest, building a strong following all across the city. From headlining live performances on the BBC and for Alan McGee, to high-profile tribute shows for Joe Strummer and Elliott Smith, they've done it all. They've toured extensively and supported countless bands such as Bloc Party, The Subways, Art Brut, The Nightwatchman (RATM's Tom Morello), Richard Bacchus (D*Generation) and Silversun Pickups amongst others.

While recording basic tracks for Escape The Lower End in LA, the band caught the interest of legendary producer Tony Visconti (Bowie, Iggy Pop, T Rex) who wanted to produce their album. Not surprisingly, the "business" got in the way. The Heroes just kept moving. Playlisted by tastemakers Rodney Bingenheimer (KROQ) and Indie 103 and performing around town with friends The Willows (Sympathy For The Record Industry) and Zoë Bonham (John Bonham's feted daughter), they were the toast of LA's rock'n'roll jet set, and then London called them back to finish the album.

Produced mixed and mastered by Plastic Heroes' songwriter and conceptualist Marc Olivier with Sami Yaffa (New York Dolls) and Sean Magee (Abbey Road Studios), Escape The Lower End is the razor-sharp product of all of this experience and style.

From the perfect champagne pop of lead-off track "Lover Boy" to the head-spinning grooves of "Fifteen Years", the record is an amazing journey from heartbreak to excess and back to salvation. From the cutting critique of celebrity-obsessed culture of "Television (Sucks Me In)" to the lush post-James Bond orchestration of "Fame By Proxy", Plastic Heroes prove that their suit of perfectly crafted pop precision cloaks the heart of a band whose creative vision stretches far beyond their powerful Bowie/Blondie/Iggy roots to encompass appreciation for music as varied as Gainsbourg, Mingus and beyond.


« Une explosion de guitares bowiesques et de posture punk… poppy backing vocals ponctués de mélodies brutes rappelant pour une part Iggy, pour une part Blondie. Si j'étais le producteur de Top Of The Pops, je programmerais des groupes tels que Plastic Heroes pour pimenter le show plutôt que de recycler indéfiniment les juges de Fame Academy »
-Boy George, Sunday Express, UK.


Basé à Londres, Angleterre, Plastic Heroes combine l'énergie brute d'Iggy Pop dans les ruines berlinoises de la fin des seventies avec la combustion de l'ère du Beatles Double Blanc, et les délivre avec un cool sans filtre. Escape The Lower End, c'est le son de New York qui rocke, de Londres qui danse, et de Paris qui s'enflamme au printemps. Avec Marc Olivier (chant/guitare), Simon Nelson (basse/chœurs), Gautier Quéhen (batterie/chœurs), Plastic Heroes est un cocktail explosif de new wave rock stylée et d'un zeste de french pop.

Formé en 2002, le groupe, rapidement, acquiert une réputation basée sur leurs shows compulsifs qui fanfaronnent avec esprit, énergie et une poignée pleine de chansons accrocheuses. L'impact de ces shows et leur premier single produit par Gordon Raphael (The Strokes) incita Sami Yaffa (New York Dolls/Hanoi Rocks) à organiser pour eux une série de concerts dans les clubs de New York.

Depuis, ils se sont produits sur de nombreuses scènes londoniennes et autour du Royaume-Uni, de la plus improbable à la plus en vue, comme au Blow Up ou au Allan McGee's Club de Londres, ou encore à la fameuse Cavern de Liverpool, des BBC Live sessions à des concerts « hommage » à Joe Strummer et Elliot Smith, et ont partagé l'affiche avec Bloc Party, The Subways, Art Brut, Dave Rave (Teanage heads), The Nightwatchman (RATM's Tom Morello), Richard Bacchus (D*Generation) et Madjuana entre autres. C'est au cour du festival IPO de Liverpool que Ralph Alfonso, débusqueur de talents les decouvre au Cavern Club leur proposant le soir même un contrat sur son excellent label Canadien Bongo Beat Records.

Au cours de la pré-production à Los Angeles de Escape The Lower End, Plastic Heroes attire l'attention du légendaire producer Tony Visconti (Bowie, Iggy Pop, T-Rex), mais sans surprise, le « business » fait obstacle au projet. Le groupe continue de tracer sa route et rentre à Londres pour finir l'album.

Réalisé par Marc Olivier (auteur-compositeur du groupe Plastic Heroes), mixé par Sami Yaffa (New York Dolls) et masterisé par Sean Magee (Abbey Road Studios), Escape The Lower End est le produit taillé au rasoir de leurs expériences et styles respectifs.

De Lover Boy, sabrant l'album avec panache, à Fifteen Years dont le groove fait tourner la tête via la critique narquoise des obsédés de la célébrité dans Fame By Proxy, ce disque est une incroyable journée balançant entre douceur et violence. Plastic Heroes y démontre de par son costume pop coupé sur mesure d'un savoir-faire qui enveloppe le cœur d'un groupe dont la vision créative s'étend au-delà de ses propres racines musicales.

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