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Bongo Beat First Label Store In Second Life!

Apr. 12th, 2007
Vancouver, BC

April 12, 2007



Making their entire catalog available for purchase from inside Second Life, Bongo Beat Records has become the first record label to sell music in the popular virtual world. Bongo Beat worked with a team from TransStellar Inc. to create the store and assist with bringing the label's artists into the virtual environment. The Bongo Beat roster includes Johnny Dowd, Jeb Loy Nichols, Andy Creeggan (Barenaked Ladies), Ann Mortifee, Bardi Johannsson (Bang Gang) and others, in addition to archival recordings by Katrina & The Waves, and Meryn Cadell; encompassing Americana, world-fusion, electronic, hard rock, punk, acid jazz and more.

Music store songs can be purchased using "Linden Dollars" (the Second Life virtual currency) at a cost of 250L per song which equates to about 90 cents USD. The songs are delivered to the buyer through an automatic web connection immediately after the user pays the virtual world "vendor" inside Second Life.

Songs are delivered as 320kbps full quality, DRM-free, MP3 music files, allowing for unrestricted listening and transferring to media players like the iPod or burning to CD to listen in the car. Songs can also be played on the computer directly.

Additionally, Bongo Beat sponsors the "Aroha Island" meeting location where people are becoming exposed to the artists through live "crossover" concerts where musicians perform in real world venues while at the same time the music and video is displayed in the Second Life virtual world.

"Second Life is no different than any other territory we market to worldwide, " says Bongo Beat owner Ralph Alfonso. "Except that the five million people here can fly and may not necessarily be human. But they take their music seriously and will help us develop methods and expertise that we can offer to potential partners to bring more music into Second Life."

To visit the Bongo Beat music store, become a member of Second Life for free: http://www.secondlife.com/join

Once you have Second Life installed, visit the Bongo Beat Records store by copying this link into your web browser: secondlife://aroha%20island/128/167/436  

Visit Aroha Island by copying this link into your web browser: secondlife://aroha%20island/128/142/25

For more information:
Ralph Alfonso


About Bongo Beat Records

Bongo Beat Records is a critically acclaimed indie label run by music industry veteran and beat poet Ralph Alfonso. Now in its 12th year of operation, Bongo Beat is becoming the label of choice for innovative artists breaking ground in all genres of music. Based in Vancouver, Canada, Bongo Beat has a worldwide network of distribution partners including Burnside (USA), Dock (Europe), Playground (Scandinavia), Sky Music (Korea), Reverberation (Australia), Nettwerk/Pinnacle (UK), and Outside (Canada). (http://www.bongobeat.com)

About TransStellar, Inc.

TransStellar is a full service technology consulting organization bringing expertise in the various facets of the technical realm to bear for the needs of business in a connected world. TransStellar brings together technology services like the personal CIO, outsourced technical support, managed IT services, and mobile and wireless infrastructure spearheaded by our founder, Mike Outmesguine. TransStellar pushes new boundaries with the growing demand for managing the virtual world by bringing existing companies' products and services into the SecondLife platform. (http://www.transstellar.com)

About Second Life and Linden Lab

Second Life is a 3D online world with a rapidly growing population from 100 countries around the globe, in which the Residents themselves create and build the world which includes homes, vehicles, nightclubs, stores, landscapes, clothing, and games. (http://www.secondlife.com)

The Second Life Grid is a sophisticated development platform created by Linden Lab, a company founded in 1999 by Philip Rosedale, to create a revolutionary new form of shared 3D experience. The former CTO of RealNetworks, Rosedale pioneered the development of many of today's streaming media technologies, including RealVideo. In April 2003, noted software pioneer Mitch Kapor, founder of Lotus Development Corporation, was named Chairman. In 2006, Philip Rosedale and Linden Lab received WIRED's Rave Award for Innovation in Business. Based in San Francisco, Linden Lab employs a senior team bringing together deep expertise in physics, 3D graphics and networking. (http://www.lindenlab.com)

Note to editors: Second Life® and Linden Lab® are registered trademarks of Linden Research, Inc. TransStellar(SM) is a service mark of TransStellar, Inc.

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